When thinking of the various applications of animation, your mind probably goes towards film and television. While animation is widely used in that respect, there are a huge variety of valuable uses for it outside of the film industry. Those who utilize animation to its full potential end up reaping the benefits.
You may be thinking, ‘Well how does this apply to me or to my business?’. In truth, situations often vary depending on the company and its goals. However, no matter what industry you are in or what service your company provides, animation can help you attain your goals.
Here are five ways your business could be using animation to its benefit.
1. Product Visualization: Introducing a new product
Product visualization helps to tell brand and product stories, by exploring the beauty and functionality behind these products. Using it in a technical demonstration alongside other animation services, like motion graphics, helps to reveal key product features that are successfully communicated to your audience.
Using 3D product visualization to help your customers visualize and understand your product is a great addition to your marketing strategy. When done correctly, it provides a level of engagement between your business and consumers that other forms of marketing can’t compete with.
Besides its uses in advertisements, interactive 3D product models can be used to grant your customers next level access to your product 24 hours a day. These provide an accurate visualization of your product that allows for customization and a 360° product view, making it a great feature to implement on your website or mobile app.
Using an interactive 3D model of your product not only helps you keep your current customers engaged, but it also attracts new customers to your product as well. For example, Hinge collaborated with a local agency to create a series of Nike By You WebGL microsite site experiences.
WebGL is an interactive browser technology to showcase configurable 3D models and textures. This allowed users to customize the shoe of their dreams, choosing between various colors and textures that our artists created.
No matter what your business is, using product visualization can help your brand connect with your customers on an entirely new level.
2. Boost SEO and Conversion Rates
Having a video on your company landing page can increase your conversion rate by 80%, and a video featuring animation is a great way to capture your audience’s attention. Email marketing campaigns that include video lead to a 200% – 300% increase in conversions.
On top of that, 64% of website visitors are more likely to make an online retail purchase if there is a product video featured on the page. Using video also increases the number of time viewers spend on your page by an average of two minutes.
Including videos on your site is a great way to quickly improve your SEO results. By 2020 it is predicted that 80% of all internet traffic will stem from videos.
The key to a successful video is to ensure that it evokes emotion, and is memorable. Humans are visually-oriented creatures with short attention spans. If your video doesn’t capture the attention of your audience within the first few seconds, you will lose that attention. Using animation is a great way to capture that attention and keep hold of it.
3. Increase Engagement
Animation is the best method for increasing your engagement because it makes it simple to explain ideas or convey a message while remaining visually appealing.
90% of information transmitted to the brain is visual, therefore communicating through a visual medium is far more likely to get through to your audience.
Even when your information is numerically based, such as things like statistics, incorporating animation into your message is the best approach to ensure it sticks.
Animation evokes emotion that resonates with your audience and has the ability to simplify complex topics to make them stick with the viewer. Be it explainer videos, an advertisement, or a television series – animation is guaranteed to resonate with your audience.
4. Brand Story and Development
Animation makes it easy to incorporate brand colors, images, and company logos into your videos to accurately communicate your brand to your audience. These elements can easily be implemented into a video as an extension of your existing marketing materials to create beautiful custom animated videos for your brand.
Look at this clip from a spot we did for Microsoft. You can see that the towels in the dryers match the colors from the Microsoft logo. This is an example of a fun, visually appealing way to incorporate brand elements into your marketing efforts through animation.
The way you use these elements directly affects the association your customer makes with your brand. Invoking them through animation ensures that your audience’s perception of your company accurately reflects the brand identity you have worked hard to implement into your strategy.
5. Cost Effective
One of the best parts of using animation is that it is cost effective. It reduces or removes the need for props, on-screen actors, as well as expensive sets and equipment because everything can be created digitally.
Here you can see a spot Hinge did for Cox Communications. What if I told you the only real things in this video are the people and the couch? The entire set, each room you see, was created by our digital artists.
Creating these aspects digitally helps to keep the cost down, saving both time and money. It also allows for complete control over all aspects of the campaign, allowing you to dream big.
There are many benefits animation provides your business. It is a visually appealing way to convey key product features, complex ideas, and brand messages. It evokes emotions that resonate with your audience, increasing engagement and positive perceptions of your brand.
To sum it up, animation allows for unlimited flexibility, is easy and affordable, and is a compelling storytelling method that is a sure fire way to hook your audience.