cox households godfatherPlay Video

CLIENT: Cox Communications
AGENCY: PM3
CG/VFX: Hinge

Hinge teamed up with PM3 in Atlanta to create this broadcast spot showcasing six very different consumer households in one seamless camera move for Cox Communications. The deceptively simple looking spot was actually meticulously orchestrated and executed from CG animatic, green screen shoot, CG set development, to final composite and color grading. Check out the VFX Breakdown below to see how we did it.

cox beforePlay Video

VFX Breakdown Video: from green screen to finished scene

video previewPlay Video

Pre Visualization Video: CG preview to inform the shoot

cox before cox after

Comparison Slider: From Shoot to Finish

cox greenscreen

On Set: Green screen cyc and Milo motion control

cox households tea
cox households livingroom
cox households kitchen
cox households gym
cox households godfather
cox households breakfast