CLIENT: Hy-Vee
AGENCY: In-House
POST VFX: Hinge
Director: Toby Phillips
CD: Wendy Hiatt
Editor: Karl Baldus
EP: Roland Gauthier
VFX Supervisor: Terell Seitz
Hinge teamed up once again with director Toby Phillips, The Motion Refinery and Hy-Vee, one of the leading grocery store chains in the midwest, on a charming Christmas commercial. What made this project even more special was the involvement of two Kansas City icons, football superstars Patrick Mahomes and Travis Kelce.
To bring the digital kitchen environments to life, our talented artists meticulously designed and crafted every detail. From the sparkling countertops to the beautifully arranged ingredients, we wanted to ensure that the virtual kitchens looked as realistic as possible. The goal was to evoke a warm and inviting atmosphere that resonated with viewers, capturing the joy and excitement of the holiday season.
We employed various techniques to polish up the live-action plates. This involved removing unwanted objects, adjusting lighting and color, and enhancing the overall visual quality. Our goal was to create a cohesive and polished look, where the live-action talent appeared to be seamlessly interacting with the digital kitchen environment. By combining live-action footage with our expertise in digital production, we were able to showcase Hy-Vee’s festive atmosphere, with Patrick Mahomes and Travis Kelce enjoying the holiday spirit in a seamless virtual kitchen setting.
