CLIENT: Cocopah Casino & Resort
AGENCY: LaneTerralever
PRODUCTION: Hinge
Hold onto your hats, animation fans! Hinge Digital, the powerhouse Portland-based animation and VFX studio, has teamed up with Phoenix-based creative agency LaneTerralever and Shindig music to bring to life an exciting desert thrill-ride for Cocopah Casino & Resort!
The commercial, which showcases Hinge Digital’s impressive skill in all-CG animation, features a race through the desert between a solid gold buffalo, sprint cars, and giant bowling balls. The race is a high-octane, adrenaline-fueled battle to the finish, with each competitor determined to cross the line first and claim victory. It’s a true showcase of Hinge Digital’s incredible creativity and technical prowess, as well as LaneTerralever’s impressive ability to bring a brand’s vision to life in a visually stunning way.
The animation in this commercial is truly next-level. The solid gold buffalo looks like it was plucked straight out of a fantasy adventure film, with every shimmering detail meticulously rendered. The sprint cars are sleek and stylish, and the giant bowling balls are intimidatingly massive. But it’s not just the individual elements that shine in this animation – it’s the way they move and interact with each other that really makes the commercial stand out. Every turn, every skid, every collision is choreographed to perfection, creating a pulse-pounding thrill ride that’s impossible to forget.
At the end of the day, the Cocopah Casino & Resort commercial is a testament to the power of collaboration. By combining LaneTerralever’s creative vision with Hinge Digital’s animation expertise, they’ve created a commercial that’s more than just an advertisement – it’s a work of art. We can’t wait to see what these two companies come up with next!
