CLIENT: Xbox
AGENCY: Trailer Park Group
PRODUCTION: Hinge
DIRECTORS: Roland Gauthier / Alex Tysowsky
With an ever-expanding library of games and a passionate community, Xbox Game Pass has revolutionized the way gamers explore and enjoy their favorite titles. To highlight the incredible perks available to Xbox Game Pass Ultimate members, the creative teams at Trailer Park Group’s Mutiny Agency and Hinge Digital joined forces to craft a series of animated “How To” videos that pay homage to beloved gaming genres.
To develop this animated journey for Game Pass Perks, Hinge drew inspiration from classic 16-bit side-scrolling games like Ghosts ‘n Goblins, Metroid, and Double Dragon, crafting a charming and nostalgic atmosphere that resonates with gamers of all ages.
Xbox Game Pass boasts an extensive library of games covering various genres, ensuring there’s something for everyone. With this in mind, Hinge Digital’s design team crafted each “How To” video to mirror a distinct gaming genre, magnifying the incredible variety of games available through Xbox Game Pass. From action-packed adventures to strategic conquests, the animations seamlessly blend with the theme, transporting viewers into a world that reflects the games they love.
Just as power-ups enhance a gamer’s experience within the virtual realm, Game Pass Perks deliver real-life benefits to Ultimate members. The animated videos vividly showcase these perks, amplifying the excitement and value they add to the gaming journey. In-game add-ons and exclusive offers from esteemed partners like Discord Nitro unlock new dimensions of gameplay, making each gaming session even more immersive and rewarding. With Game Pass Perks, players can level up their experience beyond the confines of the screen, enhancing their gaming prowess in the real world.
The retro aesthetic of 16-bit style animation instantly sparks nostalgia among seasoned gamers while simultaneously captivating a new generation of players. The charming pixel art, fluid animations, and vibrant color palette merge seamlessly to create a whimsical world where the boundaries of imagination blur with the joy of gaming. This distinctive style pays homage to gaming’s roots and becomes a vessel for players to revisit cherished memories while embracing the ever-evolving landscape of Xbox Game Pass.
The collaboration between Mutiny and Hinge celebrates a captivating universe where nostalgia and innovation intertwine, reminding us that the joy of gaming transcends time and age. With Game Pass Perks, Microsoft’s Xbox Game Pass continues to redefine the boundaries of gaming and remains the ultimate destination for passionate gamers worldwide.