CLIENT: Xbox
AGENCY: Trailer Park Group
PRODUCTION: Hinge
DIRECTORS: Roland Gauthier / Alex Tysowsky
In order to highlight the features of Xbox Game Pass, the creative teams at Trailer Park Group’s Mutiny Agency and Hinge Digital joined forces to craft a series of animated “How To” videos that pay homage to beloved gaming genres.
Imagine stepping into a whimsical world filled with charming characters, bountiful landscapes, and an abundance of heartwarming experiences. Inspired by beloved social simulation games like Animal Crossing, Stardew Valley, and The Sims, Hinge Digital has meticulously crafted a cozy RPG-style animation for the Cloud Gaming video. This aesthetic choice seamlessly aligns with the enchantment and wonder that awaits gamers within Xbox Game Pass’s vast library.
The characters exude warmth and charm, their expressions conveying a sense of joy and excitement as they embark on their digital adventures. The environments are richly detailed, featuring vibrant colors and immersive environments that evoke a sense of wonder and exploration. The narrator’s voice, warm and inviting, guides viewers through the enchanting journey of cloud gaming. Through a visually stunning animation inspired by popular social simulation games, Hinge’s animation transports viewers to a realm where they can embrace the joy social simulation gaming.