AGENCY: CDM / Link9
POST-PRODUCTION: Hinge
CMD and Link9 teamed up with Hinge to create a social campaign for Antibody Testing in the midst of the COVID-19 crisis. Shooting new live action footage was logistically challenging, so we sourced stock footage that worked for the creative and used a combination of color correction and re-graining to make them feel as if they we all captured with the same camera and lenses. From there we tracked and integrated the question bubble graphics onto each mask, to make them feel as if they had been screen printed onto the fabric. The final result is an emotionally impactful campaign that asked the questions we all have on our mind.
