CASE STUDY / BROADCAST · SOCIAL · LIVE+VFX
SOUND TRANSIT × COPACINO+FUJIKADO

Your Connection
Is Out There

▶︎ PLAY THE :30 SPOT

CLIENT
Sound Transit

AGENCY
Copacino+Fujikado

LIVE + POST
Hinge Digital

GRADE / SOUND
George Costakis / Th3rd Sound

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___ 01 / THE CHALLENGE

Make people notice a milestone they'd otherwise take for granted.

Sound Transit did something no transit system ever had: opened the first light rail line to cross a floating bridge, linking Seattle, Bellevue, and Redmond by rail for the first time.

Milestones like that have a problem — once they’re real, people stop noticing. Copacino+Fujikado’s solution? Find an audience that couldn’t take it for granted.

THE INSIGHT

Aliens.

___ 02 / OUR APPROACH

An advanced civilization, out-innovated by the species that invented the fax machine.

We pitched a retro, one-stop-shop solution: live action plus VFX, built on real performance. Drop an alien delegation into the most mundane setting on Earth — a corporate boardroom — and watch the meeting curdle.

Same tense meeting you’ve sat through a hundred times. Just with holograms, slime-tipped pens, and a remote control that’s alive.

___ 03 / MEET THE CAST

Three personalities.
One boardroom.

Each prosthetic was designed to a character — not a creature. Casting, performance, and silhouette do the comedy.

Globor

Overconfident underling, terrible ideas

Zorb

Wants everyone to get along

___ 03.1 / PRACTICAL SFX

1.5–2.5

HOURS IN THE CHAIR

Practical SFX, built for comedy.

Three SAG actors, each 1.5–2.5 hours in the makeup chair, prosthetics engineered around a single rule. Rounded shapes, big expressive eyes, flexible mouths — built to land a joke with nothing but a glance.

___ 03.2 / THE SHOOT

One day.
Zero wasted time.

Shot in a single day at a real Portland office near a transit stop. While one alien sat in the makeup chair, we shot exterior coverage clean. The moment they were camera-ready, we moved to set — while the next two started transforming. Expansive results, tight execution.

___ 03.3 / THE VFX PIPELINE

Practical first.
VFX in support.

Real prosthetics meant real-time reactions on set. In post, VFX never announces itself — it just makes the practical land. Drag to compare the on-set plate with the finished frame.

STEP 01 — TRACK

Keen Tools + Blender

Track each practical performance frame-accurately off of the real plate.

STEP 02 — ANIMATE

Maya

Heighten facial expressions on top of the actor’s take — never replacing it.

STEP 03 — COMPOSITE

Nuke

Composite the faces, hologram projector and transporter effects that support the joke, quietly.

___ 04 / THE SOCIAL FILMS

Each its own joke.
Not a trailer.

Three :10–:15 social films, each built to stand alone in the feed.

Pyramids

9×16 · 1 x1 / Social

Area 51

9×16 · 1 x1 / Social

Cornfields

9×16 · 1 x1 / Social

“The Crosslake Connection is a historic first, and we needed a campaign that could tell that story in an exciting, and well, out of this world way. Copacino Fujikado & Hinge Digital delivered exactly that.”

—Tim Healy, Marketing Director, Sound Transit

CLIENT: Sound Transit

  • Tim Healy, Marketing Director

AGENCY: Copacino+Fujikado

  • Creatives: Vince Soliven, Andrew Gall
  • Producers: Kate Chartier, Kris Dangla
PRODUCTION: Hinge Digital

  • Director: Ty Clancey
  • Line Producer: Joseph Soutullo
  • Executive Producer: Roland Gauthier
  • DP: Kevin Fletcher
  • SFX Makeup Lead: Sasha Glasser @sashaglasser
  • Visual Development: Alex Tysowsky, Roland Gauthier
  • Talent: Timothy Hill (Kra), Jerilyn Armstrong (Globor), Lester Neal (Zorb)
VFX & POST: Hinge Digital

  • Animation Director: Alex Tysowsky
  • Post Production Manager: Raquell Van Wagoner
  • Editors: Brian Alter, Raquell Van Wagoner
  • CG Artists: Ken Kurras, Shannon Widjaja
  • Colorist: George Kostakis
  • Sound Design/Mix: Th3rd Sound