CLIENT: NW Natural
AGENCY: XO Agency
PRODUCTION: Hinge
POST: Hinge
Our crafty friends at XO Agency brought Hinge in to collaborate on a unique twist on gamification for NW Natural‘s “Smell. Go. Let us know.” campaign. We shot the live action in and around Portland, and integrated 3D 8-bit graphics into each scene, contrasting the good smells in daily life with the ones that require a call to the gas company. Hinge is no stranger to this campaign, having developed the “Little Leaks” for NW Natural, featuring a lovable cast of little rotten egg characters.