CLIENT: Hy-Vee
AGENCY: In-House
PRODUCTION: Hinge
Hy-Vee and Hinge teamed up on a second round of four :90 spots for the H House brand campaign, a fun blend of live-action talent on green screen with all-CG home interiors and exteriors! Hinge’s VFX team provided on-set supervision for the shoot as well as a live preview of the talent composited over the CG environments using the Unreal Engine. In post, our team designed color-themed and bespoke CG rooms, back yards and neighborhoods, created engaging VFX, and then seamlessly keyed, tracked and integrated the live action into each shot.
