CLIENT: Cerakote Ceramics
AGENCY: Maddox Visual Productions

The Challenge: Rising Above the Competition

Cerakote Ceramics, a trailblazer in the automotive care industry, knew they had outstanding products like the Cerakote Rapid Ceramic Paint Sealant, Ceramic Trim Coat, Headlight Restoration, and Tire Coat. However, with a market brimming with similar offerings, they faced the challenge of distinguishing themselves and showcasing the true potential of their products.

The Solution: The Power of Visual Storytelling

Maddox Visual Productions approached Hinge to create a photorealistc visualization of Cerakote Ceramics at work on four different surface types, with each to be featured in spots across the brand’s product campaigns. Together, they embarked on a journey to unlock the hidden potential of Cerakote Ceramics’ products through the magic of storytelling and VFX.

The Creative Vision: Macro View Comparison

To captivate their audience, the team decided on a powerful approach – a macro view comparison. They wanted to give viewers an up-close look at surfaces treated with Cerakote Ceramic’s products compared to their untreated counterparts. This meant diving deep into details, from faded car paint and pitted headlights to dusty tire walls and chalky interior trim panels.

Crafting Realism: The VFX Techniques

Our CG team went to work, simulating every aspect of the surfaces. They developed striking visuals with intricate detailing to show the stark contrast between the uncoated and Cerakote-coated sides. But the true magic lay in the water droplet effects – as they hit the uncoated surfaces, they spread and got absorbed, while on the Cerakote-coated sides, they magically bounced and slid off the super-hydrophobic surfaces. It was an enchanting spectacle of realism, carefully calibrated to mesmerize audiences.

Brand Integration: Amplifying the Cerakote Experience

While the focus was on showcasing the magic of the products, the creative team didn’t forget Cerakote Ceramics’ brand identity. They seamlessly integrated the brand’s visual elements and logo colors into the VFX videos, ensuring a cohesive and immersive experience for the viewers.

Conclusion: The Alchemy of VFX and Automotive Care

The collaboration between Cerakote Ceramics, Maddox Visual Productions, and Hinge brought together the worlds of automotive care and visual storytelling. These richly detailed VFX videos showcased the restorative and protective qualities of Cerakote Ceramic’s products and helped elevate the brand to new heights.

Experience the enchantment yourself – watch the VFX videos at Cerakote Ceramics’ website and see how animation and visual effects can transform product marketing into a mesmerizing spectacle.