Goldilocks

CLIENT: Carrington College
AGENCY: bvk
CG/VFX: Hinge

Hinge and BVK collaborated on the fourth spot for Carrington College’s brand campaign. A mother reads her daughter the story of Goldilocks, who is searching for the perfect fit for her education.

At bedtime, a mother, daughter, Blue and Goldie cuddle up for a story. The mother begins to tell a variation of the classic fairytale in which a girl visits three schools. Each school is represented by a storybook style illustration: The first school is crowded and impersonal. The second is online and offers no support. The third, Carrington College, is just right.