AGENCY: Zimmerman Advertising
Hinge and Zimmerman partnered to bring the beloved CARFAX CAR FOX to life in CG. We we thrilled at the opportunity to apply our extensive experience in character development, animation, and visual effects to a national integrated campaign.
Building on a strong collaborative relationship with Zimmerman, and working very closely with CARFAX, we created the spokes-character in CG to seamlessly integrate into the live-action world. We saw this as a unique collaborative opportunity—one that would give CARFAX access to high-end vfx and allow Hinge to showcase its work on a national brand character.