CLIENT: AMGEN & AstraZeneca
AGENCY: DDBH
PRODUCTION: Hinge
Challenge: Asthma, a respiratory disorder affecting millions worldwide, has long been an enigmatic condition. DDBH & Link9 aimed to shed light on the essential role of Thymic Stromal Lymphopoietin (TSLP) in asthma pathology. However, the challenge lay in presenting this complex medical story in a way that was easily understandable and visually captivating. Traditional medical visualizations often lacked engagement, failing to resonate with the target audience.
Solution: Our creative team embarked on this project with a vision to create a distinct visual style that would stand apart from the sea of mundane medical videos. Our strategy involved these key elements:
- Strategic Storytelling: We collaborated closely with medical experts to comprehend the intricate details of TSLP’s role in asthma pathology. This allowed us to distill complex concepts into a compelling and accessible narrative.
- Unique Visual Aesthetics: Our team of artists and animators unleashed their creativity to craft a mesmerizing visual style that was both ownable and visually arresting. We aimed to make the viewers forget they were watching a medical video.
- Engaging Animation: Leveraging cutting-edge animation techniques, we brought TSLP and its interactions to life in a way that felt tangible, relatable, and awe-inspiring.
- Audience-Centric Approach: We focused on the target audience, ensuring that the video was tailored to resonate with patients, caregivers, and medical professionals alike.
The collaboration between DDBH & Link9 and Hinge Digital resulted in unique MOD video focussed on strategic storytelling, striking visuals, and an audience-centric approach. At Hinge, we believe that compelling stories, when paired with cutting-edge visual styles, can make complex topics both engaging and memorable.
