CLIENT: Wisconsin Lottery
AGENCY: Heibing
POST PRODUCTION: Hinge
PRODUCTION: Durable Goods
DIRECTOR: Grady Hall
Hinge, Durable Goods, and Director Grady Hall collaborated with the Wisconsin agency Hiebing on a Wisconsin Lottery campaign titled “Scratching News.” The campaign’s concept revolved around a local newscaster reporting on big events unfolding across the state. In addition to editorial, sound design, and final color grading, Hinge’s post production team crafted the colossal CG lottery tickets, which were rendered at skyscraper scale. They also managed 3D camera tracking, lighting, and compositing these tickets into a picturesque Wisconsin waterfront setting—utilizing Maya, Nuke, Resolve, and Premiere. And we delivered the full complement of cut downs and reformats for broadcast TV, streaming and social platforms.
