In collaboration with Zimmerman Advertising we brought the Pep Boys to life in the live action world. We developed a spot to showcase the next step in the campaign’s evolution by integrating the animated CG characters into our live-action world. We stayed true to the design of these iconic characters and their physicality as bobble heads, while introducing a new dimension of storytelling freedom through CG animation.
CLIENT: Pep Boys
AGENCY: Zimmerman Advertising
Thanks to our friends at amazon for the warm Halloween welcome! 🎃 #hingeontour #hingeinseattle #amazondoppler #cg #ar #vr #motioncapture #products #hingeanimates @RolandGauthier @ Amazon… instagram.com/p/Bph8…