CLIENT: First Mode
AGENCY: In-House
ANIMATION: Hinge
Hinge partnered with First Mode‘s in-house creative team to develop an animated launch video that communicates their unique approach to greening the mining industry. Mining is where all other industry begins. And it’s where the climate change problem starts. For First Mode, this is where the solution begins.
First Mode develops and manufactures decarbonization solutions for heavy industry partners dedicated to the clean energy future. With a product mix of vehicle retrofits that enable diesel hybrid, battery electric, and hydrogen fuel cell systems, we accelerate mining and rail fleets on their path to zero emissions. These solutions include infrastructure innovations and prove decarbonization is possible even in constrained environments.
Hinge developed a graphic 3D line art animation style inspired by heads up displays and topological maps, transitioning from the global to the mine site view.
