LIVE: Photon Studios
Hinge and Swift agency partnered to create the adidas Ultraboost 2.0 #unvaulted campaign for Footlocker and Champs Sports social channels. Our design team created the vault entirely in CGI, instead of building a complex and costly physical set. We created 3d scans of the shoes, and seamlessly integrated them with their live action counterparts, shot on blue screen by Photon Studios, into the digital environment. This approach yielded an incredibly photorealistic result, and allowed our creative teams to freely move the camera and perfectly frame each spot’s unique visual effects reveal.