CLIENT: adidas
AGENCY: Roundhouse
CG/VFX: Hinge

Roundhouse and Hinge partnered to create this premium launch video for the adidas Originals SL Loop Runner. The animation was created by our team using Autodesk Maya, mental ray, AfterEffects and Nuke.

Introducing the newest addition to the SL family, The SL Loop Runner. The legacy of the original SL 72 continues with a modern take on a lightweight upper material, iconic T-toe and sculpted concave midsole. The new designed features peeled up serrated stripes, putting the “loop” in the SL Loop.¬†Explore more at