CLIENT: adidas and Dick’s Sporting Goods
AGENCY: Sockeye Creative
CG/VFX: Hinge
In this spot for adidas and Dick’s Sporting Goods, we partnered with Sockeye Creative to bring to life a digital version of the adiZero Ghost, showcasing its lightness. We also tracked and integrated the Dick’s branding into the slow motion footage and created the dynamic end shot transitioning from the poet in the theater into the adiZero and DSG logos.
Awards
2012 Oregon ADDYs Silver Award, Regional/National Television, Single Spot
2012 Telly Awards Commercial Bronze Winner, Regional TV & Multi-Market Cable – Sports/Sporting Goods/Games
Credits
Creative Production: Hinge Digital
Executive Producer: Roland Gauthier
Animation Director: Alex Tysowsky
VFX Supervisor: Michael Kuehn
Associate Production Manager: Marc Leuschner
Production Design: Tyler Kenworthy
Modeling: Ken Bechtold
Rigging: Josh LaFayette
Animation: Alex Tysowsky
Look Development: Jonathan Beals, Tyler Kenworthy
Lighting: Jonathan Beals
Compositing: Michael Kuehn, Justin Mai
Starring: Shihan and Josh Smith
Director: Matt Goodman
Executive Producer: Andy Fraser
Executive Creative Director: Peter Metz
Creative Director: Mark Waggoner
Producer: Ryan Crisman
Art Director: Bill Karow
Writer: Geoff Rogers
Editor: Greg Day
