NVIDIA tapped Hinge Digital to create a side-by-side comparison of a cinematic photograph vs a fully CG environment visualized using NVIDIA’s Iray renderer & VCA platform.
We started by capturing a beauty still image of the Armory Building’s upper lobby in downtown Portland. Then we surveyed and then captured hundreds of angles and detail shots to be used for modeling reference, photogrammetry, as well as texture mapping, in order to recreate the space digitally. The culmination of our efforts was a highly detailed CGI version of the upper lobby, fully textured and lighted, then rendered using NVIDIA’s Iray on the VCA hardware platform.
Creative Production: Hinge Digital
Executive Producer: Roland Gauthier
Art Director: Tyler Kenworthy
VFX Supervisor: Michael Kuehn
Production Manager: Tiffany Navarro
Production Design: Tyler Kenworthy
Modeling: Josh LaFayette, Eric Gordon
Texturing: Tyler Kenworthy
Look Development & Shading: Adrian Grey, Eric Gordon, Tyler Kenworthy
Lighting: Adrian Grey