In collaboration with Zimmerman Advertising we brought the Pep Boys to life in the live action world. We developed a spot to showcase the next step in the campaign’s evolution by integrating the animated CG characters into our live-action world. We stayed true to the design of these iconic characters and their physicality as bobble heads, while introducing a new dimension of storytelling freedom through CG animation.
CLIENT: Pep Boys
AGENCY: Zimmerman Advertising
Amazing! Hinge's 8-bit @TravelOregon game campaign collaboration with @WiedenKennedy has won a #canneslion at the 2018 Cannes Lion Awards in Entertainment / Digital & Mobile Games! traveloregon.com/the… @Cannes_Lions @HingeDigital @cabel #8bit #RetroGaming #CannesLion2018
Congrats to our Hinge creative team and @WiedenKennedy Portland for more awesome 8-bit news! Travel Oregon: The Game is on the shortlist for the AICP Awards Next Website category! #traveloregon #oregonmade #pdx #aicp Play now! traveloregon.com/the… pic.twitter.com/ppje…
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