In collaboration with STEADY Ltd, Hinge developed a series of animations for the in store Reactive Wall Experience for Nike and Finish Line.
The Reactive Wall Experience is a software-based motion tracking application that analyzes in-store foot traffic and serves up position specific content based on a user’s location within the store. The experience lives at the Nike Track Club in Castleton, Indiana and is displayed across (6) 48”inch vertical flat screen monitors. As users walk within the footwear wall area, the motion tracking software analyzes their positioning and serves up 3D animations, hi-res product photography and descriptive product content. Content served up is relevant to the latest product releases and is refreshed frequently to align with the store’s latest product releases.
CLIENT: Nike/Finish Line
Play the 8-bit adventure: traveloregon.com/the…
As we kick off the new year, the Hinge team would like to take a moment to appreciate some of our favorite collaborations of 2017. mailchi.mp/hellohing…
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