Hinge teamed up with PM Publicidad in Atlanta to create this broadcast spot showcasing six very different consumer households in one seamless camera move for Cox Communications. The deceptively simple looking spot was actually meticulously orchestrated and executed from CG animatic, green screen shoot, CG set development, to final composite and color grading.
Check out the VFX Breakdown below to see how we did it.
Creative Production: Hinge Digital
Executive Producer: Roland Gauthier
Director: Michael Kuehn
VFX Supervisor/On Set Supervisor: Michael Kuehn
Production Manager: Tiffany Navarro-Purkeypile
Modeling: Eric Gordon, Josh LaFayette
Look Development: Thomas DesJardins, Tyler Kenworthy, Eric Gordon
Previsualization: Josh LaFayette, Michael Kuehn
Lighting: Thomas DesJardins, Eric Gordon
Compositing: Terell Seitz, Chris Sutherland, J Bills, Marbella Calvillo
Color Correction: Terell Seitz