In collaboration with Second Story, Hinge created a series of Coca-Cola branded animations for a pair of interactive experiences at the College Football Hall of Fame in Atlanta, GA.
College football fans are legendary for their loyalty, pride, and passion for their team. In collaboration with Coca-Cola, a sponsor of the Hall of Fame, Second Story wove the brand’s DNA of happiness and sharing into the visitor experience with a pair of interactives that puts fans in the spotlight. The installations are kinetic, quick, and 100% fan-driven fun.
At the center of the building, a half-scale football field is a popular gathering place for visitors. Two field-side experiences prompt guests to get in the game by doing their best touchdown dance and showing off their finest game faces. Their responses are captured and displayed on the Jumbotron, making fans of all ages the stars of the field. These moments are branded and sharable via social media.
AGENCY: Second Story, Part of SapientNitro
CLIENT: The Coca-Cola Company
Creative Production: Hinge Digital
Executive Producer: Roland Gauthier
Director: Alex Tysowsky
VFX Supervisor: Michael Kuehn
Art Director: Tyler Kenworthy
Modeling: Josh LaFayette, Eric Gordon
Rigging & Crowds: Josh LaFayette
Look Development: Tyler Kenworthy, Adrian Grey
Animation: Keith Sizemore, Justin Mai
Lighting: Adrian Grey
Effects: Colby Winfield, Keith Sizemore
Compositing: Alfred Berger