When Zimmerman Advertising approached us to bring the beloved Carfax Car Fox to life in CG, we jumped at the opportunity to apply our extensive experience in character development, animation, and visual effects to a national integrated campaign.
Building on a strong collaborative relationship with Zimmerman, and working very closely with Carfax, we created the spokes-character in CG to seamlessly integrate into the live-action world. We saw this as a unique collaborative opportunity—one that would give Carfax access to high-end vfx and allow Hinge to showcase its work on a national brand character.
AGENCY: Zimmerman Advertising
Executive Producer: Roland Gauthier
Director: Alex Tysowsky
VFX Supervisor: Michael Kuehn
Associate Production Manager: Tiffany Navarro
Production Design: Tyler Kenworthy
Modeling & Rigging: Josh LaFayette
Animation: Justin Mai, Alex Tysowsky
Look Development: Jonathan Beals, Tyler Kenworthy
Lighting: Jonathan Beals, David Trappe
Compositing: Michael Kuehn
Live Action Production: Mt. Vernon Entertainment
Live Action Director: Todd Strauss