Hinge Cannes Lion, AR banners, Toonami, and Mixers

By September 19, 2018 Latest News

Cannes loves Oregon

Hinge has had an incredible, busy summer. We brought home a Silver Lion from the 2018 Cannes Lions Festival of Creativity for Travel Oregon: The Game, our collaboration with Wieden+Kennedy!

blog summer totg cannes

An 8-bit Travel Adventure

The game launched last fall as a way for Travel Oregon to highlight the state’s many winter activities and vacation spots (and, you know, craft beers). You can play it now!

It’s a pretty tremendous honor to have our 8-bit take on the classic computer game recognized at the largest global gathering of the advertising industry.

blog summer roland magicleap

Augmented Banner Ads

We pushed banner ads into new dimensions for Google and adidas — just in time for the newest generation of iPhones and iOS12 and the Magic Leap One to incorporate augmented reality experiences into the apps you use every day.

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Try Before You Buy: AR

Augmented Reality will be everywhere over the next year. Be on the lookout for experiences like this one we made for Converse, where you can check out a pair of Chucks, customized in a slew of colors and designs, with your own life as the backdrop.

On Location in Portland

We partnered with PM3 and Cox Communications to shoot a multi-spot live action campaign in Portland. These spots celebrate Hispanic families exploring, playing, and connecting with each other through Cox’s high speed internet, TV & phone services.

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blog summer toonami

Toonami is Gearing Up

We jumped into pre-production with Adult Swim for the next season of Toonami, which will bring new characters and environments to the show’s late night block on Cartoon Network. We look forward to putting our new Xsens mocap suit to work to create bigger adventures than ever for TOM and SARA.

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blog summer xsens mocap
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Extremely Happy Mixing at Hinge

To top it all off, we threw an Extremely Happy Mixer with our friends at Portland Ad Federation and the Oregon Media Production Association! Creatives, media makers & marketers from across the community joined us at the Hinge Headquarters on September 13 for booze, bites, and fun. 3DV had their Ultimaker 3D Printers humming along, our new Xsens motion capture suit (and its world of animation possibilities) was demoed live in our Virtual Reality Theatre, and guests had the chance to don a Windows Mixed Reality  headset and transport themselves to a dreamy forest with our meditation and relaxation VR experience, Shinrin-yoku.

We can’t think of a better way to end the summer season than to keep the party going through the fall at the AICP shows. We hope to see you there!

Atlanta on September 20
Minneapolis on September 27
San Francisco on October 9
Dallas on October 18
Chicago on November 15

Want to talk shop or say hi? We’d love to hear from you! Reach out to roland@hellohinge.com.

Reach Out

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